Brand Positioning
At Bake, I use creative storytelling to strategically position brands.
My mission is to give you an engaging and impactful presence in your market.
And I do this by having some fun with words and pictures.
I collaborate with decision-makers of SMEs, funded start-ups, creative agencies and philanthropists worldwide to elevate their brand positions.
“Bake went beyond the brand, using games and storytelling to deepen our own understanding and thinking about our work and broker common cause amongst the four founders”.
Chris – KickBack Kitchens CIC
By focusing on the foundational stage that precedes marketing, I work to ensure that your purpose resonates deeply within your company’s culture and ultimately wins customer loyalty.
Regardless of the approach – be it through compelling copy, strategic script-writing, eye-catching design, captivating animation, impactful social media campaigns, or engaging film production – I work collaboratively with you to confidently guide your brand into the desired emotional space within your customers’ minds.
As a writer and producer, my passion lies in crafting stories with targeted messaging that reverberates through the hearts and minds of your target audience.
Bake helps brands to rise
Would you like to play a game?
It can be fun, too! Utilising Bake’s in-house brand positioning game, I help brands tightening their positioning by creating compelling stories to make meaningful connections.
It’s a game that acts as a great way to ensure that all of team are confident about your messaging so that it’s consistent and purpose based.
Let me know if you want to know more about a brand positioning workshop!
The menu
- Brand Ingredients – discovering the raw components of your business.
- Brand Positioning – aligning your business’s direction, vision, and purpose.
- Brand Identity – bringing clarity to your messaging through words and visuals.
- Brand Personality – delivering consistency across all customer touch-points.
- Brand Story – giving your whole team the confidence to celebrate your identity.
- Emotional Branding – find ways to sell feelings not products.
- Brand Culture – bringing your team together with a shared purpose.
- Brand Bible / Brand Book – an eye catching set of guidelines to share.
- Creative Strategy – turning your story into content across your social media channels.
- The Brand Film – turning heads and capturing hearts.
- Brand Therapy – support for the journey that lies ahead.
In short – I give your brand a purpose that flows between people and across time.