Brand Positioning
Using gameplay and strategic storytelling, I help brands to create a genuine emotional impact with their audience.
I work with decision-makers from SMEs, startups, agencies, and philanthropic ventures to bake foundational messaging that energises their brand from the inside out, empowering every team member to share it with clarity, confidence, and conviction.
“Bake went beyond the brand, using games and storytelling to deepen our own understanding and thinking about our work and broker common cause amongst the four founders”.
Chris – KickBack Kitchens CIC
By focusing on the foundational stage that precedes marketing, I work to ensure that your purpose resonates deeply within your company’s culture and ultimately wins customer loyalty.
I use games to find the core reason that your brand exists. Games create immersive environments that encourage participation and interaction, sparking creativity through playful engagement and open conversation.
As a writer and producer, my passion lies in crafting stories with targeted messaging that reverberates through the hearts and minds of your target audience.
Regardless of the approach – be it through compelling copy, strategic script-writing, eye-catching design, captivating animation, impactful social media campaigns, or engaging film production – I then work with you to confidently guide your brand into the desired emotional space within your customers’ minds.
Bake a delicious brand
Would you like to play a game?
Using our in-house brand positioning games, I help brands strengthen their positioning by embedding key messaging into their culture.
The games act as a great way to ensure that all of the team are confident about your messaging so that it’s consistent and purpose-based.
These games can be used as a stand alone workshop or then incorporated in a fully fledged brand positioning strategy to help you get your brand into its chosen space (see The Specials below).
Let me know if you want to know more about a brand positioning workshop!
The Specials
Strategy sets the direction. Positioning shapes the perception.
- Brand Ingredients – Identifying the core elements of your business is foundational, helping to uncover what makes the brand unique.
- Brand Positioning – Aligning your brand with its vision, purpose, and direction ensures that it’s placed meaningfully in the market.
- Brand Identity – Clarifying messaging with both words and design ensures that the brand is recognisable and distinct.
- Brand Personality – Consistency in tone, style, and interaction ensures the brand remains authentic across all touch-points.
- Brand Story – Engaging your teams with the brand’s identity boosts internal cohesion and external communication.
- Emotional Branding – Focusing on emotions helps create lasting customer relationships by connecting on a deeper, human level.
- Brand Culture – Unifying the team under a shared purpose strengthens internal alignment and reflects positively to the outside world.
- Brand Bible / Brand Book – Guidelines ensure consistency across all communications, preserving brand integrity.
- Creative Strategy – Extending the brand story to different platforms through content creates a strong presence across media.
- The Brand Film – Using a compelling video can turn heads and capture hearts.
- Brand Therapy – Offering ongoing support acknowledges that brands evolve, and helps navigate future challenges.
In short – I give your brand a purpose that flows between people and across time.