Brand Positioning in London

Yonda was the first brand positioning London gig that gave me the idea that making brand films was more than just writing a script.

It was the first complaint I’d had to deal with as a producer.

We’d submitted our first draft of the script, but the client was livid.

We’d written a typical explainer script, but the client didn’t want ‘safe’. This was the moment that I realised that every brand has its own personality. And this brand was fun.

The excitement across the team was like wildfire!

Nothing would be the same again.

 

 

Loyal customers love a delicious brand

London Landmarks

Taking landmarks from the route like the London eye, Big Ben and St Pauls illustrated in Nic Farrell’s style we helped to position the brand away from any other traditional site seeing tour.

This project was a great example of everything coming together, the visuals, the script, the music to create the true personality of the brand that can then be communicated, helping to position the brand in the mind of its target audience.