The challenge

Explore Learning had secured a collaboration with Disney to co-promote their product alongside the release of the film Soul.

With access to exclusive promotional content from the film our key challenge was to craft a shared message that not only enhanced the film’s narrative but also effectively communicated the unique service offered by Explore Learning.

What we did

There was a lot of research involved, both primary and secondary.  We found a common denominator and ran with it. By harnessing the line “Be the person you were born to be” we were able to build a script that utilised the visuals we had from the movie and then film additional footage with children who used the service to bring the two together.

The results

It’s not often you hear someone whisper “nailed it” during a pitch. The campaign ran alongside the promotion of the Disney Pixar film Soul and the production company were commissioned to make the next cinema and TV advert promoting the Disney Pixar film Ron’s Gone Wrong and Explore.