Rebrand
The challenge
Nadia and Adam, the founders of SNAP14, came to me with a set of brand positioning documents and asked me to bring them to life.
They were rebranding SNAP14 to differentiate themselves from the other production houses in Egypt, and with clients such as Vogue and Dior, it was easy to see why they were eager to do this.
The brief was clear – create a brand bible and then oversee the visual identity and website design.
What we did
The defining strength of Snap14 is the team’s attention to detail. Egypt can be a tricky place to film, and Snap 14 made sure not only that every detail had a backup plan but that their clients and models were very well looked after. If you’re on a shoot with Snap 14, you don’t get instant coffee in a plastic cup—you get a barista making you the finest drink you’ll ever have in the desert.
Taking this into account, we then researched why this was beneficial to the client, and everything came from there.
Through creating a verbal identity and brand personality, I wrote a brand bible that became the foundation for the visual identity, the website copy (and brand tone advice), the pitch deck, the portfolio, and other miscellaneous messaging.
The results
Let’s face it—when you work with a client who creates incredible images for magazines, you have to let the photographs take centre stage. The copy exists to position the brand without shouting or overshadowing the work.
Before the rebrand, Snap14 didn’t verbally sell how its brand benefits the client. Now, it has a single proposition that defines its essence and communicates this clearly and concisely to its target market. It also forms the foundation for any future messaging it creates.
See more of SNAP14’s incredible work here.