Get the brand back together.

Hello, I’m Daniel, and I create content. I started working in the creative industry over 20 years ago at a local TV Station, putting audiences together for shows. Since then, I have worked as a freelancer for the BBC, ITV, SKY, Ch4 & Channel 5. Ten years ago, I co-founded Curveball Media, whose mission was to change the face of corporate video by making it more creative. We succeeded.

During my time with Curveball, we commissioned work with the University and East Anglia’s psychology department to gain a deeper understanding of how people consumed content, which has become my personal passion.

I have set up Bake with the mission to bring the creative to the forefront of clients’ minds when they put down the foundations of the company rather than being an afterthought.

I am currently working with two clients – Beige and Kickback Kitchens – we have established their messaging and positioning and are now moving forward with their strategies.

Here are some examples of the work I am most proud of.

Product: TV Advert
Client: Explore Learning | Disney
Role: Writer & Producer

Product: Social Content
Client: Royal Voluntary Service
Role: Writer & Producer

Product: Social Content
Client: Third City (Agency)
Role: Writer & Producer

Product: Social Advert
Client: UEA
Role: Writer & Producer

Product: Articles and Google Adwords
Client: LOOP, AQRU, Context Therapeutics.
Role: Copywriter

Example: Seven things investors need to know about hydrogen fuel cells and loop energy.