Norwich isn’t just a place, it’s a feeling. For some, it’s harmonic. For others, it’s a quiet pulse of creativity. Cities, like brands, live in the minds of their audience. They carry associations, emotions, and stories. And just like Sweden, whose national identity is shaped by a manifesto, colour palette, and even a custom typeface, Norwich can be positioned to occupy a space no one else does.
At Studio Bake, we believe brand positioning isn’t about shouting louder. It’s about tuning in. It’s about finding the emotional frequency your audience already resonates with and then owning it.
Whether you’re a startup, a social venture, or a city council, your brand deserves more than a logo. It deserves a reason to exist. A place in the world that feels inevitable. Once that position is clear, everything else, your messaging, your culture, your design, just falls into place.
We use creative strategy, storytelling, and even gameplay to help brands uncover their emotional territory. Because when your team feels it, your audience will too.
Let’s bake something that belongs.
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Positioning Norwich
There are several reasons why I feel the Norwich owns the word ‘harmony’. The city’s architecture blends historical buildings with modern developments, creating a visual connection. Norwich Cathedral, the Norman Castle, and contemporary designs sit comfortably together to preserve heritage while embracing progress.
I know that Alan Partridge joked about it, BUT the city center of Norwich is designed with pedestrians in mind. With its pedestrianized streets and walkways, I can dawdle at my own pace without rushing around, pestered by traffic.
On top of all of this, the city is surrounded by landscapes such as the Norfolk broads, the coast, forests, and wetlands, all contributing to the sense of harmony I associate with the area.
Your associations may be different for Norwich? You may see it as the epicentre for creative talent, a location crammed incredible places to get food (the seafood is incredible!) or you may even just think ‘mustard’. Whatever Norwich brings to the table for you – you have to admit it’s a pretty incredible place to be!