Discover who your brand really is in the ultimate test of strategy and creativity! Welcome to Sugar Rush the Brand Positioning Game where you’ll battle to define, shape, and prove what makes your brand truly unique. Prepare for a whirlwind of quickfire questions and epic challenges! Who will rise to the top and claim the title of Brand Champion? Let the showdown begin!

Sugar Rush

This game is designed to spark creativity, encourage team collaboration, and help define a brand in a memorable, fun way.

How to Play:

1. Solo Play:
   Answer each question thoughtfully. Once you’ve answered all 25 questions, review your responses. Look for common themes or words that appear in multiple answers. These will help define your brand’s core positioning.
2. Team Play:
   Split into small teams and choose a question master to ask each question. The question master will guide the discussion and help decide the best answer for each round. The team with the best answer gains a point. At the end of the game the team with the most points wins.

The endgame

Once all questions are answered, look at your answers collectively. The most frequently mentioned themes, adjectives, and metaphors will be central to your brand’s position. Write a short brand positioning statement using these insights to describe who you are, what you do, and why it matters to your audience.

Let's Play

1. Describe your worst customer in one sentence.
2. What’s one adjective that perfectly describes your business?
3. If your business were an animal, what animal would it be?
4. What would your business do if it won the lottery?
5. What’s your brand’s story in one sentence?
6. If your brand were a piece of clothing, what would it be?
7. Describe what your business exists for in two words.
8. If your brand were a supervillain, what would its key aim be?
9. What’s the worst unique selling point your brand could have?
10. What’s your elevator pitch?
11. If your brand had a mascot, what would it be?
12. Your brand is a super-hero, what superpower does it have?
13. If your brand were a theme song, what would it be?
14. What’s the most surprising thing about your brand?
15. Explain what your business does to a six-year-old.
16. If your brand were a famous person, who would it be?
17. If your brand were a character in a fairy tale, what would its role be?
18. What’s the worst thing a customer could say about you to others?
19. If your business was a cake, what type of cake would it be?
20. If your brand were a sound, what sound would it make?
21. Introduce your brand as if it were a movie trailer.
22. What would your brand’s dream holiday look like?
23. Your brand is hosting a dinner party, who would be invited?
24. If your brand could speak, what accent or tone would it have?
25. Write a haiku for your business.